Ford has announced plans to launch a new luxury brand called Vignale. More of a sub-brand of the mothership, the name will denote the highest trim level for the company’s vehicles sold in Europe. There are no plans to bring Vignale to the United States, but Ford will be offering a similar Black Label program next year through its Lincoln division, which is not sold in Europe.
The Ford Mondeo Vignale Concept will debut at the Frankfurt Motor Show next week featuring signature styling cues that include upgraded chrome trim, unique wheels and quilted leather upholstery that calls to mind that found in upscale brands like Bentley.
Mondeo is the name used for the popular Ford Fusion midsize model overseas.Owners will also get a personalized experience, with specialized dealership representatives and service. Since selling off its luxury Aston Martin, Jaguar and Land Rover divisions, Ford has been expanding the high-end offerings of its core brands.
The Vignale design is influenced by the world of architecture and fashion, tell us in the Ford, enriched with technology and modernity. Ford Focus Vignale Concept is a car that stands out, but who do not necessarily want to show off. Outside the front bumper, fog lamps and grille have a different design than the Mondeo "classic". Alloy wheels 20 ", chrome enough, special paints for the body and Vignale badge are the elements that distinguish it.
Inside you can see the quilted leather trim, as well as leather trim The instrument panel, armrests and side panels of the doors. Completing the transformation chrome details and the sill with graphic in relief. Even for Ford Mondeo Vignale Concept will present the SYNC with MyFord Touch that allows the integration of the functionality of smartphones and car sharing in the Internet connection via Wi-Fi. The facilities also parking sensors, rear camera and adaptive headlights with LED.
If the dish can only be the car, the outline for once deserves equal interest. With Vignale Ford points to a different philosophy of product and affection of the purchaser. Not only car, then, but an experience that goes beyond the "simple" purchase and customer care as it has always been proposed. For example, it is clear that customers go to Starbucks for coffee shops but especially for all those services which they feel need. A quiet and comfortable, Free WiFi, and so on. In Ford have wondered: why not bring these concepts in the automotive world?
The Vignale name was first used by an Italian coachbuilder back in the 1940’s, but came to be owned by Ford through various acquisitions.Although it has been applied to a few concept cars in recent years, it has essentially been dormant since 1974. Ford expects the brand to be in showrooms by 2015.
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