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Monday, November 11, 2013

New Pug 308 5 Door



The New 308 is one-of-a-kind. It’s sleek, it’s elegant, and every last detail is designed to make your senses come alive. The bodywork is streamlined and dynamic, and the same can be said of the interior too. Our unique PEUGEOT i-Cockpit is stripped right down, with most functions controlled by the touchscreen, allowing you a high level of technology as well as a pure, minimal design.

Time to let your senses come out to play with the New 308. Lighter than the previous 308, with a lower centre of gravity, a more compact steering wheel and newly-developed electric power steering, the New 308 is incredibly responsive and controlled. And with intuitive features like the interactive touch screen, plus the minimal, luxury cabin, there really are moments when you’re not sure where you end and the car starts.




Due to its simplified, streamlined design ethos, the New 308 is very efficient. It’s 140kg lighter than the previous 308, without sacrificing strength or space, and the range of eight engines offer both power and efficiency, with the diesel 1.6 HDi (coming Summer 2014) giving 120bhp and just 82g/km CO2 – currently unheard of in any other car in this segment. Even the LED headlights are now more efficient, delivering a car where performance and efficiency are perfectly balanced.



The challenge behind the New 308 was to produce a car that will be like new after three years of driving it. So the greatest care has been taken over every detail, from the plush leather seating to the scratch-resistant dashboard. It’s built on a brand new platform (chassis) and is made from a high-strength steel using a new welding process. We know we've built a strong, high quality car, but, just to be on the safe side, we’ve put it through its paces with over 400,000 miles of endurance and safety testing and 1000 test drivers.



peugeot

Peugeot Django

Django Sport


As a pioneer in the motorised two-wheeled adventure by giving birth to the first motorcycle in 1898, as the winner of the most prestigious competitions such as the Bol d'Or and the Grand Prix des Nations, and as the inventor of the modern scooter with plastic bodywork just 30 years ago, for the past 115 years Peugeot Scooters has always found a way to renew itself to create even greater surprises. Now, by investing in the neo-retro segment with Django, it is delving into its history to improve its designs for the future.



STYLING HISTORY

Created in the early 1950s, at the time the S55 was a very comfortable and well-equipped two-seater scooter with genuine practical qualities. First and foremost, it was the very first scooter marketed by Peugeot and over time evolved into the S57. As a symbol of freedom and French elegance, our designers have taken their inspiration from this scooter to create the silhouette of its successor: Django.

With its musical name and its irresistibly retro styling, Django owes its identity to a unique heritage. Inspired by its past, Django is a scooter with lines that seem to want to rewrite history, 60 years later. A question of styling history. In fact, above all, Django is an elegant creation.

The most demanding observers will appreciate the styling hints of the past and the refinement of a vehicle on which nothing has been left to chance. Standing solidly on its 12’’ wheels, Django seems to flow like a flagship, characterised by its well-rounded rear wings punctuated by 3 air intakes, and its long, flowing bodywork reminiscent of the saloon cars of that era.

RETRO SPIRIT WITH«NEO» TECHNOLOGY

While its obvious S55 / S57 lineage is undeniable from the strict aesthetic standpoint, Django is nevertheless a resolutely modern scooter on the technology front, as epitomised by the design of its lighting. Equipped with an all-LED lighting system, the Lion set in the centre of the wide front grille framed by the daytime lighting surround sets Django apart from all the other scooters on the market: like its cousin the Peugeot Metropolis, with its lighting strip between the 2 front wheels, a simple glance is all it takes to identify its unique personality. The same principle is apparent at the rear with a light cluster comprising high visibility signature strip-lighting that enhances Django’s neoretro spirit.



In addition to this equipment that has again been inspired by Peugeot’s automobile universe, Peugeot Scooters breaks with tradition by contrasting retro styling with resolutely state-of-the-art equipment: powered by 4 different high-performance and fuel-efficient versions, Django offers an arsenal of engines ranging from a 50 c.c two-stroke to a 125 c.c. and 150 c.c. four-stroke.

From the safety standpoint, the Synchro Braking Control (SBC) integral braking system distributes braking effort simultaneously to the front and rear wheels and is available as standard equipment on 125 c.c. and 150 c.c. models.



A radical change is apparent in front of the rider as, at the centre of a dashboard with very ≪fifties≫ styling, an LCD screen displays total and partial trip meters, the ambient temperature and actual speed, in addition to the analogue speedometer needle. With its perfect ergonomic design, Django boasts allnew controls styled to match the embossed form of the front grille displaying the Peugeot Lion.

Life on board could not be more welcoming: first of all for the legs of the rider, who will appreciate the vast flat footboard painted the same colour as the body and protected by elegant non-slip strips to provide a firm grip for shoes and prevent any bags from sliding under strong braking.



The low seat height culminating at 770 mm means that Django is accessible for the majority of riders. The seating is comfortable and padded, depending on the universe selected, and is also very welcoming: with a 1,363 mm wheelbase and an overall length of 1,944 mm, Django is particularly roomy to ride, notably two-up when both the rider and passenger have enough comfortable space to avoid them getting in each other’s way.

As a functional scooter, Django is equipped with a 12V power socket in the glove box located on the back of the leg-shield, a bag hook, 2 bag hooks located under the seat and extensive under-seat storage space to accommodate a jet helmet.

With Allure, Sport, Evasion & Heritage, Peugeot is proposing 4 predefined universes that define radically different Django styling codes and equipment levels. With this approach, the client only has to choose the engine type, the bodywork colour, and any possible accessories.

As the hyper-customisation king, by way of the Django ID configurator no fewer than 118 000 different models can be produced. They are aimed at attracting a young, male and female urban clientele with a sense of fashion, seeking to travel about easily and stylishly.



peugeot


A Goodbye For Felipe Massa



Mugello, 10 November – An unforgettable day. Felipe Massa’s farewell parade in front of the Ferrari crowd will always stay in the Brazilian’s heart. Over fifteen thousand turned up to give him a send-off, braving the less than welcoming weather, given that it rained heavily for much of the day. They turned out to see Felipe at the very same track where he had his first Formula 1 test, for Sauber way back in 2001. After twelve years, the end of an important page in the history books for Felipe the man and for the team he grew up with, is gradually coming to an end, as he still has the USA and Brazilian Grands Prix to race for the Scuderia.

“I’ve been lucky, I have had a great career with Ferrari, longer than I had ever dreamed of at the start,” said Felipe when he met the press. “When I began racing in go-karts as a kid, I had a red Ferrari suit and it’s always been the team I supported. Even when Senna was at McLaren and Piquet at Williams, I was cheering for Ferrari! We began our relationship in 2001 and I have raced for them for eight seasons, which is a very important part of my life. I have so many friends at Ferrari and I will miss them, as I will also miss the nice days I spent at the factory in Maranello. I am happy with the way my time with the Prancing Horse turned out.”



Yesterday’s tribute took place at the owners’ gala dinner at the Stazione Leopolda in Florence, which was opened by Felipe arriving in a Formula 1 car and ended with a ten minute standing ovation, while today it continued in front of all the fans at Mugello. “These are memories that will stay with me always, just like so many other beautiful moments spent together, starting with the wins,” continued Felipe. “For example, I think back to the wins at Interlagos, because for a Brazilian, to win your home race is something amazing. Sure, the dream just slipped out of my grasp, namely winning the world title in front of my home crowd, but that wasn’t the race where I lost the 2008 title: when you finish second by a point the key moment could have come at so many different places and I’m thinking of Singapore for example, or Budapest, or others still…”

It’s not just memories that Felipe will take home with him. At the end of his demonstration run at the wheel of an F10, which he drove alongside another veteran, Marc Gene, President Luca di Montezemolo, Vice President Piero Ferrari and Managing Director Amedeo Felisa presented the Brazilian driver with a special cup, engraved with the names of the eleven Grands Prix he won during his time in red. It’s a rather bulky piece of silverware, as the cup stands 120 centimetres tall, but we are sure Felipe will find it a prominent position at home and metaphorically in his heart.

formula1.ferrari